Tuesday, June 04, 2002
THE MASTER’S M.L.A.
The Emetic Image of “Ozzy Osbourne Underwear”
“Ozzy underwear, action figures or bandannas. Cigarette lighters, TV trays or beach towels with unprintable expletives. . . . They're all available now that the King Family of Raunch has signed a master licensing deal with Signatures Network in San Francisco.”
And so begins the story of Master of Rock’s master licensing agreement, or MLA, “Ozzy Goods to Hit #*! Shelves,” by Dan Cox, in today’s New York Post.
To the above list, according to Cox, we may add “backpacks, notebooks, caps, wallets, hosiery, loungewear, stickers, dart boards and action figures.”
Though it escaped our notice, Signatures Network, a San Francisco firm, has been marketing Ozzy merchandise for 20 years. Dell Furano, the company’s chief executive officer, says 55 licensing agreements covering more than 300 products already have been signed.
Furano tells the Post’s Cox he anticipates sales of Ozzy-related merchandise will reach $200 million this year, a level that, if achieved, would put another $10 million to $15 million into the Osbourne family coffers.
As for the underwear, rest assured it's not his, it just has Ozzy's name on it. We checked.
Is this a great country or what?
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JAMES MARTIN CAPOZZOLA
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James Martin (Jim) Capozzola launched The Rittenhouse Review in April 2002, TRR: The Lighter Side of Rittenhouse, HorowitzWatch, and Smarter Andrew Sullivan in July 2002, and Bulldogs for Kerry-Edwards in October 2004. He is also a contributing member of President Boxer.
He received the 2002 Koufax Award for Best Post> for "Al Gore and the Alpha Girls" (published November 25, 2002). Capozzola's record in the Koufax Awards includes two additional nominations for 2002 (Best Blog and Best Writing), three nominations for 2003 (Best Blog, Best Series, and Best Writing), and two finalist nominations in 2004 (Best Blog and Best Writing).
Capozzola’s experience beyond the blogosphere includes a lengthy career in financial journalism, securities analysis, and investment research, and in freelance writing, editing, ghost-writing, and writing instruction.
He earned his bachelor's degree in political science from the University at Albany and a master's in foreign affairs from the University of Virginia.
Capozzola lives in Philadelphia with his bulldog, Mildred.
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