The Rittenhouse Review

A Philadelphia Journal of Politics, Finance, Ethics, and Culture

Tuesday, June 04, 2002  

The Emetic Image of “Ozzy Osbourne Underwear”

“Ozzy underwear, action figures or bandannas. Cigarette lighters, TV trays or beach towels with unprintable expletives. . . . They're all available now that the King Family of Raunch has signed a master licensing deal with Signatures Network in San Francisco.”

And so begins the story of Master of Rock’s master licensing agreement, or MLA, “Ozzy Goods to Hit #*! Shelves,” by Dan Cox, in today’s New York Post.

To the above list, according to Cox, we may add “backpacks, notebooks, caps, wallets, hosiery, loungewear, stickers, dart boards and action figures.”

Though it escaped our notice, Signatures Network, a San Francisco firm, has been marketing Ozzy merchandise for 20 years. Dell Furano, the company’s chief executive officer, says 55 licensing agreements covering more than 300 products already have been signed.

Furano tells the Post’s Cox he anticipates sales of Ozzy-related merchandise will reach $200 million this year, a level that, if achieved, would put another $10 million to $15 million into the Osbourne family coffers.

As for the underwear, rest assured it's not his, it just has Ozzy's name on it. We checked.

Is this a great country or what?

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