Tuesday, February 24, 2004
MASS MAILINGS
The Misguided and the Misdirected
Junk mail -- oh, sorry, “direct mail” or “targeted marketing” or whatever -- can be so much fun, especially when it’s thoroughly misguided and misdirected.
Recent selections from my mailbox:
Sender: Rep. Marilyn Musgrave (R-Colo.)
Subject: Horrors of gay marriage.
Speculative Source: My since-lapsed subscription to Commentary, my last view into the dark side.
Verdict: Misguided. Despite my ambivalence on the issue, Rep. Musgrave will find no quarter here.
Sender: Geico (Government Employees Insurance Co.)
Subject: Auto insurance.
Speculative Source: Former customer.
Verdict: Misguided. I sold my last car four years ago.
Sender: ING Direct
Subject: Savings accounts.
Speculative Source: No idea.
Verdict: Misguided. Savings? Not just now.
Sender: Providian Financial Corp.
Subject: Ample credit.
Speculative Source: No idea.
Verdict: Misguided. Whoever at Providian arranged for me to have a pre-approved credit line of up to $30,000 ought to lose his job.
Sender: Lufthansa
Subject: Travel to Europe at a two-for one rate.
Speculative Source: Merely living in the “gayborhood.”
Verdict: Bulls eye. The 9-by-6-inch postcard features two handsome twentysomething young men, both sporting sleeveless black t-shirts and well-defined arms, in an embrace that might best be described as “frolicking.” (Relax, Mrs. Musgrave, even you can handle it.) Lufthansa is spreching my language.
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JAMES MARTIN CAPOZZOLA
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James Martin (Jim) Capozzola launched The Rittenhouse Review in April 2002, TRR: The Lighter Side of Rittenhouse, HorowitzWatch, and Smarter Andrew Sullivan in July 2002, and Bulldogs for Kerry-Edwards in October 2004. He is also a contributing member of President Boxer.
He received the 2002 Koufax Award for Best Post> for "Al Gore and the Alpha Girls" (published November 25, 2002). Capozzola's record in the Koufax Awards includes two additional nominations for 2002 (Best Blog and Best Writing), three nominations for 2003 (Best Blog, Best Series, and Best Writing), and two finalist nominations in 2004 (Best Blog and Best Writing).
Capozzola’s experience beyond the blogosphere includes a lengthy career in financial journalism, securities analysis, and investment research, and in freelance writing, editing, ghost-writing, and writing instruction.
He earned his bachelor's degree in political science from the University at Albany and a master's in foreign affairs from the University of Virginia.
Capozzola lives in Philadelphia with his bulldog, Mildred.
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