Tuesday, June 29, 2004
ARE YOUR KIDS GETTING ENOUGH SUGAR?
Kool-Aid Can Help
It’s summertime. The hazy, crazy, lazy -- sometimes wired -- days of summer. Not a bad time to ask, are your kids getting enough sugar?
Sure, it’s summer and they’re probably ingesting quite a bit of it, what with ice cream, candy, sodas, lemonade, and, more likely than not, Kool-Aid.
You probably feel a little guilty giving your kids Kool-Aid instead of a more nutritious alternative. You shouldn’t really. Come on, ease up, they’re just kids. Besides, by putting ice cubes in their Kool-Aid, you can significantly reduce their sugar intake with the tykes none the wiser.
Now, if the idea of secretly diluting Kool-Aid is a revelation to you, or one that has you worried your kids won’t get enough sugar or, worse, get less than the neighbors’ kids, thus putting your offspring at the end of the Ivy League line, the people at Kraft Foods are there to help.
How? With “Super Fruity Kool Kubes,” currently featured in a nationwide advertising campaign.
There’s actually a recipe for Super Fruity Kool Kubes. You can travel over to the Kool-Aid web site for explicit instructions, but the gist of the concept is this: combine Kool-Aid drink mix and water, pour the solution into ice cube trays, and use the resulting flavored cubes as, well, ice cubes. In Kool-Aid.
For more fun, or what Kool-Aid’s maker calls “your own extreme flavor combo,” you might try mixing and matching different flavors of Kool-Aid and Super Fruity Kool Kubes, combining, say, “New Ice Cool Lemon Ice” Kool-Aid with cherry-flavored Super Fruity Kool Cubes, or one of four other concoctions Kraft Food suggests.
Hey, what do they care? You’re the one who will be pulling the kids off the ceiling.
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JAMES MARTIN CAPOZZOLA
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James Martin (Jim) Capozzola launched The Rittenhouse Review in April 2002, TRR: The Lighter Side of Rittenhouse, HorowitzWatch, and Smarter Andrew Sullivan in July 2002, and Bulldogs for Kerry-Edwards in October 2004. He is also a contributing member of President Boxer.
He received the 2002 Koufax Award for Best Post> for "Al Gore and the Alpha Girls" (published November 25, 2002). Capozzola's record in the Koufax Awards includes two additional nominations for 2002 (Best Blog and Best Writing), three nominations for 2003 (Best Blog, Best Series, and Best Writing), and two finalist nominations in 2004 (Best Blog and Best Writing).
Capozzola’s experience beyond the blogosphere includes a lengthy career in financial journalism, securities analysis, and investment research, and in freelance writing, editing, ghost-writing, and writing instruction.
He earned his bachelor's degree in political science from the University at Albany and a master's in foreign affairs from the University of Virginia.
Capozzola lives in Philadelphia with his bulldog, Mildred.
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