The Rittenhouse Review

A Philadelphia Journal of Politics, Finance, Ethics, and Culture

Tuesday, June 29, 2004  

Kool-Aid Can Help

It’s summertime. The hazy, crazy, lazy -- sometimes wired -- days of summer. Not a bad time to ask, are your kids getting enough sugar?

Sure, it’s summer and they’re probably ingesting quite a bit of it, what with ice cream, candy, sodas, lemonade, and, more likely than not, Kool-Aid.

You probably feel a little guilty giving your kids Kool-Aid instead of a more nutritious alternative. You shouldn’t really. Come on, ease up, they’re just kids. Besides, by putting ice cubes in their Kool-Aid, you can significantly reduce their sugar intake with the tykes none the wiser.

Now, if the idea of secretly diluting Kool-Aid is a revelation to you, or one that has you worried your kids won’t get enough sugar or, worse, get less than the neighbors’ kids, thus putting your offspring at the end of the Ivy League line, the people at Kraft Foods are there to help.

How? With “Super Fruity Kool Kubes,” currently featured in a nationwide advertising campaign.

There’s actually a recipe for Super Fruity Kool Kubes. You can travel over to the Kool-Aid web site for explicit instructions, but the gist of the concept is this: combine Kool-Aid drink mix and water, pour the solution into ice cube trays, and use the resulting flavored cubes as, well, ice cubes. In Kool-Aid.

For more fun, or what Kool-Aid’s maker calls “your own extreme flavor combo,” you might try mixing and matching different flavors of Kool-Aid and Super Fruity Kool Kubes, combining, say, “New Ice Cool Lemon Ice” Kool-Aid with cherry-flavored Super Fruity Kool Cubes, or one of four other concoctions Kraft Food suggests.

Hey, what do they care? You’re the one who will be pulling the kids off the ceiling.

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