The Rittenhouse Review

A Philadelphia Journal of Politics, Finance, Ethics, and Culture

Saturday, November 20, 2004  

Buy California Oranges & Brazilian Orange Juice Instead

Have you seen the latest television advertisements paid for by the Florida Citrus Commission and aimed at Americans who drink orange juice?

The organization's big tag line, its major selling point, is this: "Remember, every glass you drink is helping rebuild Florida."

Yeah, right, like we want to participate in that effort.

Sounds like it's time for a boycott of Florida's red-state oranges.

Here's how this boycott might work: Florida oranges are primarily cultivated for the production of orange juice. As a result, you should stop drinking orange juice unless you can determine that the oranges used to produce the drink, or at least a large majority thereof, were grown in Brazil, the other major, alternative source of imports for this product. And don't buy orange fruit raised in Florida. Choose blue-state California oranges instead.

Pretty easy, huh?

[Post-publication addendum: Think tomato juice from blue state California.]

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