Thursday, December 02, 2004
ARBY’S CARBIES
An Offense Against the English Language
Let’s just put an end to the latest horror perpetrated upon the English language by the geniuses of Madison Avenue shall we?
I’m talking about the television commercials placed by Arby’s, the Fort Lauderdale, Fla.-based quick service restaurant chain.
The advertisements support several new menu options at Arby’s, specifically sandwiches, or rather wraps, the company promotes as being “low in carbies.”
“Carbies,” I rush to explain for the blissfully and fortunately unaware, is short for carbohydrates, the dread enemy of a growing proportion of the American eating public.
Carbies, rhymes with Arby’s. Yeah, I get it, but that’s still no excuse. Just hearing the word makes my teeth itch.
This must not stand. We cannot allow this butchered fraction of a word enter widespread use. Stop the madness, please.
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JAMES MARTIN CAPOZZOLA
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James Martin (Jim) Capozzola launched The Rittenhouse Review in April 2002, TRR: The Lighter Side of Rittenhouse, HorowitzWatch, and Smarter Andrew Sullivan in July 2002, and Bulldogs for Kerry-Edwards in October 2004. He is also a contributing member of President Boxer.
He received the 2002 Koufax Award for Best Post> for "Al Gore and the Alpha Girls" (published November 25, 2002). Capozzola's record in the Koufax Awards includes two additional nominations for 2002 (Best Blog and Best Writing), three nominations for 2003 (Best Blog, Best Series, and Best Writing), and two finalist nominations in 2004 (Best Blog and Best Writing).
Capozzola’s experience beyond the blogosphere includes a lengthy career in financial journalism, securities analysis, and investment research, and in freelance writing, editing, ghost-writing, and writing instruction.
He earned his bachelor's degree in political science from the University at Albany and a master's in foreign affairs from the University of Virginia.
Capozzola lives in Philadelphia with his bulldog, Mildred.
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