The Rittenhouse Review

A Philadelphia Journal of Politics, Finance, Ethics, and Culture

Thursday, December 02, 2004  

An Offense Against the English Language

Let’s just put an end to the latest horror perpetrated upon the English language by the geniuses of Madison Avenue shall we?

I’m talking about the television commercials placed by Arby’s, the Fort Lauderdale, Fla.-based quick service restaurant chain.

The advertisements support several new menu options at Arby’s, specifically sandwiches, or rather wraps, the company promotes as being “low in carbies.”

“Carbies,” I rush to explain for the blissfully and fortunately unaware, is short for carbohydrates, the dread enemy of a growing proportion of the American eating public.

Carbies, rhymes with Arby’s. Yeah, I get it, but that’s still no excuse. Just hearing the word makes my teeth itch.

This must not stand. We cannot allow this butchered fraction of a word enter widespread use. Stop the madness, please.

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