Monday, March 07, 2005
MY eHARMONY DISHARMONY
And These Advertisements are Carried Where?
Catchy commercials, aren’t they? Those seemingly promising TV ads grabbing the attention of lonelyhearts everywhere?
I’m talking about eHarmony.com, the online dating “service” sponsored, managed, and promoted by cultist “Christian” Neil Clark Warren.
Okay, so I permanently swore off long-term relationships five years ago, but, what the heck, Warren’s on-air pitch is so soothing, so reassuring, I couldn’t help but take a look, particularly since Warren’s TV commercials offer an intriguing 29-point personality profile -- “A 40-dollar value”! -- free of charge. If nothing else, perhaps I might learn a little bit more about that mess walking around with the name James M. Capozzola.
Try it for yourself, just as I did.
Here we go!
For your “free, no obligation” eHarmony personality profile, begin here, Your Free Personality Profile.
Next, click on the button, “Start Now,” as I did.
Of course, you must register to begin, but it appears to be a simple process.
Simply enter your given name in the first empty box that appears, that which asks for “First Name.”
“J - i - m”
So far, so good.
The next empty box is preceded by the prompt, “I’m a . . . Please select . . . :”
The choices are: “Man seeking a woman” and “Woman seeking a man.”
Hmm. Is that it? Just those two options?
Nobody told me this little quiz would be so difficult so soon.
I searched repeatedly for alternate answers to this prompt, but found none.
It appears I’m not good enough for eHarmony, or just plain unworthy, not unlike my not being good enough -- not acceptable -- assuming I were ever to find a “life partner,” for lack of a better word, for the crazy heterosexist people who run the “Sandals” resorts, where, last I checked, no homo guests, even the perpetually coupled, need apply attempt to make a reservation.
Why, I ask, do so many broadcasters, network and cable, national and local, so eagerly line their pockets with the advertising dollars of so blatantly discriminatory enterprises as eHarmony and Sandals, and why do I feel like I’m the only person who cares?
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JAMES MARTIN CAPOZZOLA
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James Martin (Jim) Capozzola launched The Rittenhouse Review in April 2002, TRR: The Lighter Side of Rittenhouse, HorowitzWatch, and Smarter Andrew Sullivan in July 2002, and Bulldogs for Kerry-Edwards in October 2004. He is also a contributing member of President Boxer.
He received the 2002 Koufax Award for Best Post> for "Al Gore and the Alpha Girls" (published November 25, 2002). Capozzola's record in the Koufax Awards includes two additional nominations for 2002 (Best Blog and Best Writing), three nominations for 2003 (Best Blog, Best Series, and Best Writing), and two finalist nominations in 2004 (Best Blog and Best Writing).
Capozzola’s experience beyond the blogosphere includes a lengthy career in financial journalism, securities analysis, and investment research, and in freelance writing, editing, ghost-writing, and writing instruction.
He earned his bachelor's degree in political science from the University at Albany and a master's in foreign affairs from the University of Virginia.
Capozzola lives in Philadelphia with his bulldog, Mildred.
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