Sunday, May 29, 2005
SOMEONE MUST BE HELD ACCOUNTABLE
Tampering With Perfection
File this under “Accountable, Someone Must Be Held.”
Remember the maroon and yellow cover of the paperback edition of J.D. Salinger’s The Catcher in the Rye? Of course you do, if you’re of at least a certain age.
It is no more.
And, to my surprise, it hasn’t been for some time now.
I learned that, also to my surprise and amid a remarkable personal coincidence, while reading today’s Philadelphia Inquirer wherein I encountered an excerpt of an article first published at Design Observer, “The Book (Cover) That Changed My Life,” by Michael Beirut:
[F]or me, the maroon cover of Catcher has a special place. Blank, enigmatic, vaguely dangerous, it was the perfect tabula rasa upon which I could project all my adolescent loneliness, insecurity, anger and sentimentality. It was as if possessing it provided a password into an exclusive club, even if that club existed only in your own mind. I wonder if a different cover, a more “designed” cover, could have been able to contain quite so much emotion and meaning.
Well, Catcher in the Rye has a different cover now. More than ten years ago, its publisher did what any intelligent marketer would do. They created a Unified Look and Feel for the Salinger Brand. Now all four of the paperbacks have identical white covers, identical black typography, and -- here my heart sinks -- a little sash of rainbow-colored stripes up in the corner. No horrible pictures of Holden and his hat, thank God, but those happy little lines just seem to be . . . what? I guess they’re trying a little too hard for my taste. As Holden Caulfield might say, the new covers just look phony. The old one was just so goddam nice, if you know what I mean.
We know. Believe me, we know.
Here’s a tip for any present-day high-school students now reading The Catcher in the Rye who want to shock their parents: Flash that white-covered tome in front of your parents. I promise at least one will keel over, or rage, in disgust.
Publisher Little, Brown has a little explaining to do.
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JAMES MARTIN CAPOZZOLA
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James Martin (Jim) Capozzola launched The Rittenhouse Review in April 2002, TRR: The Lighter Side of Rittenhouse, HorowitzWatch, and Smarter Andrew Sullivan in July 2002, and Bulldogs for Kerry-Edwards in October 2004. He is also a contributing member of President Boxer.
He received the 2002 Koufax Award for Best Post> for "Al Gore and the Alpha Girls" (published November 25, 2002). Capozzola's record in the Koufax Awards includes two additional nominations for 2002 (Best Blog and Best Writing), three nominations for 2003 (Best Blog, Best Series, and Best Writing), and two finalist nominations in 2004 (Best Blog and Best Writing).
Capozzola’s experience beyond the blogosphere includes a lengthy career in financial journalism, securities analysis, and investment research, and in freelance writing, editing, ghost-writing, and writing instruction.
He earned his bachelor's degree in political science from the University at Albany and a master's in foreign affairs from the University of Virginia.
Capozzola lives in Philadelphia with his bulldog, Mildred.
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